Year’s Experience

by Innovation Aguero.

Innovation Agüero is a dynamic and innovative company based in Pennsylvania, USA. Founded with a clear mission to design, develop, manufacture, and market new products to innovative products for companies of all sizes.


Innovation Agüero/Jadash Products® has a reputation for delivering cutting-edge solutions to various industries. The company’s commitment to excellence is evident in its direct-to-consumer product offerings, which have been well-received by customers across the globe.


At Innovation Agüero, we take pride in serving our customers and positively impacting the market. Our team of talented professionals has a wealth of experience in product design, development, and manufacturing. It is committed to delivering innovative solutions that meet the unique needs of our clients. We understand the importance of staying ahead of the curve and constantly strive to push the boundaries of what is possible in our industry.

Our success

Our success at Innovation Agüero/Jadash Products® is rooted in our passion for innovation and unwavering commitment to customer satisfaction. We believe that every product we design should not only meet but exceed our customers’ expectations. We take pride in delivering functional, aesthetically pleasing products that make life more comfortable for our customers.


Innovation Agüero is a company dedicated to adding value to the market, and we are pleased to be a part of this exciting journey. Our commitment to innovation, service, and customer satisfaction is the driving force behind our success.

We are committedly looking forward to continuing to serve our customers and positively impacting the industry for years to come.

Meaning of the Brand.






Nuevo Modelo

Jadash: It is the pronunciation in the Hebrew language, which means “New Model.” This is the name we have defined for our diverse line of products.

Vision, Mission, and Commitment.

Our company’s vision is to make a meaningful contribution to the market by identifying unmet needs and developing innovative solutions that satisfy them. Our mission is to provide products and services that are unavailable or inferior in the existing market. We are committed to creating new product models that do not yet exist and working alongside existing products to enhance their value. Our dedication to design and collaboration sets us apart and ensures we remain at the forefront of innovation.


As a company, we recognize that human beings constantly evolve and embrace change and innovation. We are committed to meeting this challenge by providing products that enhance comfort and hygiene, mainly for aesthetic art professionals and the public. We understand the importance of keeping a clean and safe environment, and our products are designed to support this goal. We take pride in providing solutions that meet the evolving needs of our customers, and we are dedicated to staying at the forefront of innovation to continue delivering exceptional products that improve the lives of our clients.

The Shoulder Towel/Cape

Was created thinking of the need of our designer and founder, José Alberto Agüero, who has worked as a barber for more than 20 years.

Motivation of the Invention of the Utility Towel/Shoulder Towel/Cape.

As a professional in the grooming industry, I have always been committed to providing my clients with the highest level of comfort and satisfaction. During my years of experience, I came to the realization that the traditional square towel was no longer adequate in meeting the comfort needs of both my clients and me during the shaving process. To enhance my work and provide my clients with an even more comfortable experience, I understood the need to acquire new tools and techniques to serve their needs better. As a result, I have dedicated myself to continually improving my craft and staying up to date with the latest advancements in the grooming industry to ensure that I provide the best possible experience for my clients.



As a professional in the beauty industry, I understand the importance of creating a clean and comfortable workspace for myself and my clients. However, I quickly realized that the traditional square towel commonly used in beauty salons and barbershops were no longer sufficient to meet the needs of our clients. The fumes and chemicals used in our work area could quickly transfer to our clients’ clothes, leaving them uncomfortable and unhappy with the service. Additionally, the lack of a secure fastening mechanism on the square towel makes it easily fall to the floor during service, causing additional inconvenience and discomfort. As a result, I have prioritized seeking new tools and techniques that will improve our client’s experience and provide a more comfortable and professional environment for all.



“In the search for a towel or napkin that satisfies my needs, I did not find them, that is why I designed The Utility Towel / The Shoulder Towel/Cape.” Jose A Aguero

Since then, he decided to create this wonderful new product which he is currently sharing with the world.



As a professional entrepreneur, I am excited to announce that our invention in the beauty industry, the Shoulder Towel/Cape, and the Insulating Cap, is available for sale on Amazon.com and the jadashptoducts.com/shop platform. We are thrilled that the product has received an overwhelmingly positive response from users worldwide. With their unique design and high-quality materials, the Shoulder Towel/Cape and the Insulating Cap have quickly become the go-to product for beauty professionals and clients. As we expand our reach on Amazon.com and jadasptoducts.com/shop, we are confident that the Shoulder Towel, the Insulating Cap, and other products will continue to positively impact the industry and provide a more comfortable and convenient experience for all.

The Utility Towel gives you that comfort

For example, when doing make-up, shaving or offering a facial, spa and other services you need a safe and comfortable surface to clean objects and clients’ faces, if necessary, with the same work product and, at the same time, protect clients of the items used.

The Shoulder Towel/Utility Towel gives you that convenience.

With its internal collar, it does not allow fluids to penetrate to the lower part of the client's neck.
It will be placed on top of the normal layer.
It fastens to the neck with buttons or ties.
Covers from the neck to below the shoulders.
It allows the professional a greater performance when preparing his work because he will not be aware that it will fall to the ground or wet the user's clothes.
The professional can clean their work objects, with the same towel, if necessary.
It contains 5 buttons that you can adjust to your size, anticipating the movement of the towel, covering the neck, shoulders and back.
With a perfect circumferential space, you can clean the client's face with the same towel without the need to remove it from the neck and much more.


Mildred Cepeda

Co- Founder Mildred Cepeda

Alberto Agüero

Founder designer
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